+ ISV stands for Independent Software Vendor
+ An ISV is not a consulting shop but sometimes it does consulting
+ An ISV is not a value-added reseller but sometimes it resell something from other stuff
+ An ISV makes, markets and sells software by itselt. This means it accepts the risky from its products and maybe its customers will go away and take it alone
+ A small ISV is not big. A small ISV has 5 developers, 25 developers, 50 developers but if over 100 developers, you should consider it still small or not
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